We interpret the emotions generated by wine from a psychological point of view.
This project has been designed in two phases: one of them has been the evaluation, acceptance and emotional response of 6 different wines with consumers, and the other one has been the characterization of consumers’ personality traits.
This project has allowed us to understand the link between the five personality traits (neuroticism, extroversion, responsibility, friendliness and openness to experiences) and the emotions or feelings generated by wine consumption.
The project was presented at the national and international congress on sensory analysis and an article was published in a high impact scientific journal.
The project is funded by the Ministry of Science and Innovation of the Government of Spain, and was carried out in collaboration with the Instituto de Investigación en Ciencias de Alimentación, the Universidad Politécnica de Madrid and the Universidad Complutense de Madrid.