WE MUST TAKE ADVANTAGE OF THE FACT THAT LABe WILL ATTRACT NEW AUDIENCES
Although it is co-financed by the Provincial Government, the City Council and the Basque Government, the provincial institution will lead the LABe project, with 1.3 million euros from the total of 2.4 million that is the project’s budget. «In the Economy department we felt strongly that we had to design Gipuzkoa’s strategic sectors, and one of its strengths is gastronomy. We saw that we were a reference, from local products to the manufacture of home appliances. We had the entire value chain with all the stakeholders. What was missing? Including the digital transformation that is affecting all sectors», pointed out the provincial minister for Economic Promotion, Rural Environment and Territorial Balance, Ainhoa Aizpuru. In her opinion, «the Michelin star generation of chefs needs successors» and that is where LABe comes in.