portfolio

The EIT Food RIS Consumer Engagement Labs is one of the largest food co-creation initiatives in Europe. In 2019-2023, the co-creation processes involved 106 consumer panels and 55 companies from 19 European countries, who worked together to design, develop and introduce to the market 30 innovative food products. The Consumer Engagement Labs are co-creation processes involving consumers and producers, based on innovative methodology developed by the University of Warsaw. Each Labs process engages a relatively coherent group of consumers, who jointly go through a multi-stage interactive process of ideation to develop proposals for new products that better address their specific needs. Unlike typical sensory panels and consumer surveys, the Labs do not involve testing of sample products but creation of innovative, yet non-existing combinations of product features and benefits. This is enabled by an interactive Labs format, creativity-stimulating techniques and opportunities to redesign food products without the need to master specialist vocabulary or possess detailed knowledge concerning ingredients or manufacturing processes.

BCC Innovation partners with Grupo AN on this project to develop innovative food product ideas within the canned legumes and vegetables category. With 20 participants aged between 24 and 49, divided into 4 groups, the project aims to foster discussions and exchange of ideas to shape the future of food, ultimately catering to the evolving needs and preferences of consumers.